Dallan Rees

I'd feel a bit dishonest if I didn't call out the image at the top of the page is older. My son is older, and it is totally cliche, but the time has gone by way too fast for me. I’m Dallan, a husband to Dana (who hasn't aged a bit since that photo) and a proud father of a son who’s growing up way too fast. Family is my foundation, and they inspire me every day to push boundaries and create meaningful connections, both in life and in the digital space.

Professionally, I’m a digital product and eCommerce leader with close to 20 years of experience turning data and technology into game-changing customer experiences. Throughout my career, I've been driven by one core belief: digital innovation should connect people, not just platforms. After all, great digital experiences should be unforgettable and talked about.

I’ve had the privilege of leading digital transformation projects for brands across industries, focusing on agile development, eCommerce growth, and customer engagement strategies that make a lasting impact. From optimizing digital roadmaps to mentoring teams, my approach is always people-first, data-driven, and built for results.

At Bonfire Digital, I’m focused on creating experiences that resonate with audiences and drive measurable success for businesses. Whether it's increasing conversions, refining customer journeys, or launching cutting-edge platforms, my passion is in building solutions that don’t just work—they leave a lasting impression.

When I’m not working on the latest digital challenge, you’ll probably find me on the golf course or diving into my love for music production, two passions that have taught me as much about creativity and precision as any digital strategy ever could.