Experience
Bonfire Digital
Freelance Digital Consultant
Help small to mid-sized retail companies ignite their digital potential. Focused on building meaningful connections through technology innovation, I’ve guided businesses to exceed their goals.
• Key Highlights:
Designed and implemented a full-funnel marketing strategy that increased annual revenue by 20%.
Reduced bounce rates by 70 basis points and increased conversion rates by 27 basis points through consumer journey mapping and testing.
As contracted VP of Digital Marketing and eCommerce drove a 65% increase in revenue by overseeing all aspects of online presence.
Lovesac
Sr. Director, eCommerce
Led eCommerce initiatives focused on growth and customer experience. By leveraging agile methodologies and a customer-first mindset, I doubled the size of the eCommerce team and established a clear vision for long-term digital success.
Key Highlights:
Expanded the eCommerce team from 4 people to 9 in one year to meet the demands of a fast-growing business.
Developed a 3-year strategic roadmap, aligning with marketing to enhance the platform, test campaigns, and drive SEO improvements.
Led the launch of a new digital experience, resulting in a 5% increase in conversion rates, increased attachment rates for core products, and a 27% rise in customer satisfaction scores.
Universal Parks
Director of Digital Experience and Development
Partnered with the Parks Technology team to deliver critical product enhancements for the websites, with a relentless focus on optimizing the guest experience.
Key Highlights:
Launched the Universal Studios Japan site by leveraging customer data to reduce ambiguity.
Developed the framework for a Global Design System, unifying all Universal platforms across the globe.
Consolidated code bases during park closures, ensuring future efficiency and faster time-to-market for new features.
KURU Footwear
Director, Digital Commerce
Directed brand, marketing, and web strategies, all with a customer-first mentality that drove results and enhanced the eCommerce experience.
Key Highlights:
Launched the ATOM product with a go-to-market strategy that outperformed previous releases by 3X.
Increased brand awareness, traffic, and conversions by 20% through a cohesive vision for site experience and marketing.
Improved NPS by 25% and successfully embedded a customer-first approach throughout the organization.
T-Mobile
Sr. Product Manager - Contract
Defined and implemented mobile features to personalize content for the MyTMO web and app while managing partnerships across departments.
Key Highlights:
Led the implementation of a new MarCom technology stack, aligning business stakeholders and completing the project 2 months ahead of schedule.
Delivered a personalized content strategy that enhanced user engagement across mobile platforms.
1800 Contacts
Product Manager - Mobile Experience & Applications
Drove product leadership and innovation, overseeing the mobile app redesign and tablet application projects.
Key Highlights:
Launched a redesigned mobile app, increasing revenue per app visit by 4% and annual app revenue by 174%.
Led efforts to develop a B2B in-office kiosk that generated an additional $10M in revenue.
Spearheaded a subscription sales model that led to 8% of new customer sign-ups, boosting retention and reducing discounting.
dB Sound, Inc
President - Owner
Built a successful production business from the ground up, producing television, radio, and music programming while leading market analysis and marketing strategies.