Experience

Contract
SR. Digital Product Management

Leading product strategy and implementation for food and beverage supply chain technologies across global parks and resorts. Partnering cross-functionally with engineering, Line of Business, operations, and finance, driving future-focused improvement of enterprise systems while translating business needs into scalable solutions and optimized guest/employee experiences.

Key Highlights:

• Enabled the successful launch of a new Food & Beverage supply chain platform by aligning stakeholder requirements,

• Driving clarity, ensuring seamless cross-team coordination from design through development and launch

• Support rollout in new resort locations, ensuring consistency, scalability, and compliance across global markets

• Develop documentation standardization efforts, creating a scalable knowledge base for system configurations and business processes used by park operators worldwide

Contract
VP, Digital Marketing & eCommerce

Responsibilities include full ownership of the digital channel P&L while building ecommerce team. Provide market-driver analysis, business process design and implementation, data and analytics to enhance customer connection, A/B Testing and transformation to agile product methodologies while focused on connecting with the customer.

Key Highlights:

• Drove a 65% increase in revenue, enhancing digital presence and implementing customer-centric strategies

• Designed and implemented digital processes grounded in customer insight, lifting conversion rate across key segments

• Transformed an underperforming Amazon storefront into a profitable revenue stream through strategic optimization of listings, pricing, and advertising performance

Sr. Director, eCommerce

Led eCommerce initiatives focused on growth and customer experience. By leveraging agile methodologies and a customer-first mindset, I doubled the size of the eCommerce team and established a clear vision for long-term digital success.

Key Highlights:

• Expanded the eCommerce team from 4 people to 9 in one year to meet the demands of a fast-growing business.

• Developed a 3-year strategic roadmap, aligning with marketing to enhance the platform, test campaigns, and drive SEO improvements.

• Led the launch of a new digital experience, resulting in a 5% increase in conversion rates, increased attachment rates for core products, and a 27% rise in customer satisfaction scores.

Contract
Director, eCommerce

Built a marketing strategy to capture a new audience from Netflix's show Dream Home Makeover and Target's partnership. Led website redesign and implementation while leveraging market insights, utilized data-driven experimentation (A/B testing) to enhance customer engagement while driving agile web development for feature launches

Key Highlights:

• Designed and implemented a full-funnel marketing strategy that increased annual revenue by 20%.

• Reduced bounce rates by 70 basis points and increased conversion rates by 27 basis points through consumer journey mapping and testing.

• Worked cross-functionally with company teams and agency teams to define opportunities, expand market, and retain customers through available communication channels

Director of Digital Experience and Development

Partnered with the Parks Technology team to deliver critical product enhancements for the websites, with a relentless focus on optimizing the guest experience.

Key Highlights:

• Launched the Universal Studios Japan site by leveraging customer data to reduce ambiguity.

• Developed the framework for a Global Design System, unifying all Universal platforms across the globe.

• Consolidated code bases during park closures, ensuring future efficiency and faster time-to-market for new features.

Director, Digital Commerce

Directed brand, marketing, and web strategies, all with a customer-first mentality that drove results and enhanced the eCommerce experience.

Key Highlights:

• Launched the ATOM product with a go-to-market strategy that outperformed previous releases by 3X.

• Increased brand awareness, traffic, and conversions by 20% through a cohesive vision for site experience and marketing.

• Improved NPS by 25% and successfully embedded a customer-first approach throughout the organization.

Contract
Sr. Product Manager

Defined and implemented mobile features to personalize content for the MyTMO web and app while managing partnerships across departments.

Key Highlights:

• Led the implementation of a new MarCom technology stack, aligning business stakeholders and completing the project 2 months ahead of schedule.

• Delivered a personalized content strategy that enhanced user engagement across mobile platforms.

Product Manager - Mobile Experience & Applications

Drove product leadership and innovation, overseeing the mobile app redesign and tablet application projects.

Key Highlights:

• Launched a redesigned mobile app, increasing revenue per app visit by 4% and annual app revenue by 174%.

• Led efforts to develop a B2B in-office kiosk that generated an additional $10M in revenue.

• Spearheaded a subscription sales model that led to 8% of new customer sign-ups, boosting retention and reducing discounting.

President - Owner

Built a successful production business from the ground up, producing television, radio, and music programming while leading market analysis and marketing strategies.