Experience

Freelance Digital Consultant

Help small to mid-sized retail companies ignite their digital potential. Focused on building meaningful connections through technology innovation, I’ve guided businesses to exceed their goals.

• Key Highlights:

• Designed and implemented a full-funnel marketing strategy that increased annual revenue by 20%.

• Reduced bounce rates by 70 basis points and increased conversion rates by 27 basis points through consumer journey mapping and testing.

• As contracted VP of Digital Marketing and eCommerce drove a 65% increase in revenue by overseeing all aspects of online presence.

Sr. Director, eCommerce

Led eCommerce initiatives focused on growth and customer experience. By leveraging agile methodologies and a customer-first mindset, I doubled the size of the eCommerce team and established a clear vision for long-term digital success.

Key Highlights:

• Expanded the eCommerce team from 4 people to 9 in one year to meet the demands of a fast-growing business.

• Developed a 3-year strategic roadmap, aligning with marketing to enhance the platform, test campaigns, and drive SEO improvements.

• Led the launch of a new digital experience, resulting in a 5% increase in conversion rates, increased attachment rates for core products, and a 27% rise in customer satisfaction scores.

Director of Digital Experience and Development

Partnered with the Parks Technology team to deliver critical product enhancements for the websites, with a relentless focus on optimizing the guest experience.

Key Highlights:

• Launched the Universal Studios Japan site by leveraging customer data to reduce ambiguity.

• Developed the framework for a Global Design System, unifying all Universal platforms across the globe.

• Consolidated code bases during park closures, ensuring future efficiency and faster time-to-market for new features.

Director, Digital Commerce

Directed brand, marketing, and web strategies, all with a customer-first mentality that drove results and enhanced the eCommerce experience.

Key Highlights:

• Launched the ATOM product with a go-to-market strategy that outperformed previous releases by 3X.

• Increased brand awareness, traffic, and conversions by 20% through a cohesive vision for site experience and marketing.

• Improved NPS by 25% and successfully embedded a customer-first approach throughout the organization.

Sr. Product Manager - Contract

Defined and implemented mobile features to personalize content for the MyTMO web and app while managing partnerships across departments.

Key Highlights:

• Led the implementation of a new MarCom technology stack, aligning business stakeholders and completing the project 2 months ahead of schedule.

• Delivered a personalized content strategy that enhanced user engagement across mobile platforms.

Product Manager - Mobile Experience & Applications

Drove product leadership and innovation, overseeing the mobile app redesign and tablet application projects.

Key Highlights:

• Launched a redesigned mobile app, increasing revenue per app visit by 4% and annual app revenue by 174%.

• Led efforts to develop a B2B in-office kiosk that generated an additional $10M in revenue.

• Spearheaded a subscription sales model that led to 8% of new customer sign-ups, boosting retention and reducing discounting.

President - Owner

Built a successful production business from the ground up, producing television, radio, and music programming while leading market analysis and marketing strategies.